Last year was a big year for us; working with new vendors, getting into the groove of a new business, and participating in some pretty exciting events. Last fall we had the pleasure of being part of the Portland Fashion Week runway show held at Pioneer Courthouse Square, right in the heart of downtown Portland.

It was a three day event showcasing  ready to wear, bridal and couture, and finally, student and alumni from the Art Institute of Portland. We were there first day, clothing rack groaning under the weight of the carefully selected outfits and accessories at the ready.

Being asked to participate in such a large event was quite an undertaking, albeit, a rewarding one! We were in a unique position in that, among all the designers, we were the only shop present. Still, it was no small task making sure every detail was flawless.

It was very fascinating being behind the scenes seeing how many people it takes to pull off such a large event and enjoying what local designers were able to create. And we were very fortunate to work with some very charming models from local agency, Option Models. We had to give them a big hand for their great attitudes dealing with the incredibly quick wardrobe changes and still walking out with an air of professionalism. Great job guys!

  We walked away from the event completely exhausted, yet happy. Thanks to everyone that helped out and put up with our late nights an impromptu shopping runs!


As of early 2013, many of you may have noticed a shift in Sweet Jaynes’ style and products. For those who haven’t heard, we have undergone a change in ownership!

With this new ownership we have completely redesigned Sweet Jayne with you, Portland, in mind. We have brought in over 20 different local artist from the Pacific Northwest, representing jewelry, candles, bags, blankets, and clothing, because we love where we live and we want to support the people who work hard to make this area so rich in culture and creativity.

We have had several questions regarding the nature of the boutique and the way we do things. We can safely say that the only things that have been brought over from the previous era of Sweet Jayne was the name of the boutique and the desire to offer reasonable prices on our product.

We now offer new, fashion-forward clothing and accessories for women and have an ever expanding section for men. We have been working to hand select and curate a great group of vendors from the area and have, so far, been completely blessed to have partnered with some fantastic individuals.

It has been a lot of hard work thus far and we still have so much to do. We appreciate all of you who have supported us from the beginning and those who have just become part of the Sweet Jayne family. We look forward to many more years with you in this beautiful city!